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About US

A saree is not just six yards of fabric — it’s a legacy draped with pride.

About Abheri

A saree is not just six yards of fabric — it’s a legacy draped with pride.

At Abheri, we don’t just create sarees — we weave stories, preserve heritage, and celebrate the soul of Maheshwar, one thread at a time.

Rooted in the ancient town of Maheshwar, Madhya Pradesh, our brand is a tribute to the timeless elegance of Maheshwari weaves and the royal grace of Rani Ahilyabai Holkar. Every Abheri saree is handcrafted by skilled artisans from our own family’s weaving community — a craft passed down through generations with love, devotion, and unmatched finesse.

Why "Abheri"?

Derived from Sanskrit, Abheri refers to a melodic raga — soulful, graceful, and emotionally rich. Just like our sarees, it reflects the elegant strength of Indian femininity and the timeless rhythm of tradition.

The Maheshwari Legacy

The iconic Maheshwari fabric originated in Maheshwar in the 18th century under the patronage of Maharani Ahilyabai Holkar, the visionary queen of the Maratha Malwa kingdom. Known for its geometrical zari-resham motifs, intricate borders inspired by the stone carvings of Maheshwar Fort, and an extremely fine texture, Maheshwari fabric is a heritage in motion.

Its unique weaving style produces a light, airy, glossy fabric with high elasticity and comfort — perfect for all seasons. Natural vegetable dyes lend its color palette an earthy elegance. Historically, Maheshwari sarees were gifts of honor, presented to royal relatives by the queen herself.

At Abheri, we continue this tradition — treating every saree not as a product, but as a gift of legacy.

What We Stand For

  • Craftsmanship
    Handwoven to perfection using time-honored techniques.

  • Heritage Revival
    We preserve the living art of Maheshwari weaving.

  • Empowerment
    Supporting our local weavers, especially women, with dignity and purpose.

  • Timeless Elegance
    Heirloom pieces designed to transcend trends and generations.

Whether you’re a bride seeking your first drape, a daughter honoring her mother’s tradition, or a connoisseur of slow fashion, Abheri welcomes you into a world where every thread whispers history.

From the ghats of Maheshwar to the heart of your wardrobe — this is Abheri.
Luxury. Heritage. Soul.